We look out for your best interests
REALTORS® provide comprehensiveness in a real estate transaction. All REALTORS® are fiduciaries and must work to protect the public by adhering to the REALTOR® Code of Ethics and Standards of Business Practice. In short, we are required by law to act in your best interests at all times.
Pemberton Holmes sales representatives receive support and guidance from our legal department to ensure contracts are drafted to the highest standard of care in the industry. To ensure your sale is successful, we manage the closing process by monitoring progress and facilitating changes.
We begin with a personal appointment
When you list your home for sale with Pemberton Holmes, a licensed REALTOR® will perform an in-depth analysis to determine market value. We will develop a marketing plan that is specific to your needs and area. Professional-quality photography, floor plans, and video will make your MLS® listing stand out from the competition (ask your sales representative for details). A lockbox and lawn sign will be installed to make your property easier to find and show.
The cost of selling is different for every property
Your sales representative will explain selling costs in detail during a personal consultation. Sellers are responsible for their own legal fees and taxes, if applicable.
Price is set by supply and demand in the current market
There are two ways to establish a value for your home. The first is an appraisal and the other is a comparative market analysis. An appraisal is a snapshot of value in the market at that moment. In comparison, a comparative market analysis is a multi-disciplinary approach that takes into account changing demand, price trajectories, and potential equity enhancers such as a new school planned for the neighbourhood. Your sales representative will present a comprehensive study on market values and help you decide on an asking price.
Your sales representative will coordinate showings
A lockbox with an entrance key will provide easy access to REALTORS® who have a secure electronic key. After a showing, we’ll let you know what the buyer’s reaction was and if their sales representative received any feedback for you. Security and safety are the highest priority for us so if you have concerns, please let know. As an option, your sales representative will discuss open houses to determine if they’re right for marketing your home.
The buyer’s representative will draft the purchase offer
Your sales representative will review it with you, discuss the implications of the terms, and assist with decisions to reject, alter, or accept the offer. Your sales representative is trained in negotiating terms and conditions for real estate sales. In order to reduce risk, we will ensure the terms fully support your best interests in the transaction.
Your REALTOR® will manage the closing process for you
Your sales representative will continue working for you after the sale. We are here to support you by managing the transaction and assisting with the due diligence process. Financing, home inspections, and a second walk-through can affect the contract terms. Your sales representative will facilitate changes that might be needed and keep the sale process moving forward to completion. If you have questions after moving in, you are invited to contact your agent for friendly advice or just to say ‘hello’.